In the 1960's and 1970's Meadow Gold marketed several dairy products, advertising them in print and televised media, under the Viva brand.

Additional acquisitions of dairies took place in the following years and in recent decades the ice cream manufacturing plant was closed.

[2] The Honolulu plant was shut down after a deal to find a new buyer fell through that same month: its former employees have filed suits against Dean Foods for withdrawing their remaining paychecks from their accounts after having been promised that it would be deposited before ceasing operations.

[3] Meadow Gold Dairies of Hawaii has been marketed with characters (List of American advertising characters) Lani Moo from 1949 (after a contest sponsored by its predecessor Dairymen's Association) and Poglodyte from 1971 until the present.

The Dairymens surf site in Kawailoa, O'ahu is named for the Dairymen's Association that had a dairy farm across the Kamehameha Highway from Kawailoa Beach and scented the beach during offshore breezes.