[1] Media football emerged and developed in Russia in the late 2010s, although Russian teams have held matches between celebrities before.
The squad included Kefir [ru], PandaFx, Finito, German El Classico Popkov, Stavr, Den4ik Flomasteroff and Goodmax.
Ivan Kovalchuk from Eurosport wrote that "current schoolchildren are more interested in watching" media football than RPL.
[3] Shamil Gadzhiev from Life emphasized that interest to football bloggers is "sometimes even greater than in recognized sports masters".
[10][11][12] Konstantin Krinsky from Championat.com writes that media football is "a great promoter of the Russian Cup at the lower stages".