These devices can also be considered a class of digital signal processors (DSPs).
Unlike graphics processing units (GPUs), which are used for computer displays, media processors are targeted at digital televisions and set-top boxes.
For set-top boxes this even allows for the possibility of in-the-field upgrade by downloading of new software through cable or satellite networks.
Companies that pioneered the idea of media processors (and created the marketing term of media processor) included: Consumer electronics companies have successfully dominated this market by designing their own media processors and integrating them into their video products.
Companies such as Philips, Samsung, Matsushita, Fujitsu, Mitsubishi have their own in-house media processor devices.