Media responsibility is taking ownership and being accountable for the broadcasting or publishing of material.
Broadcasting and publishing is bound by law to meet specified criteria designed to protect the rights of individuals and society as a whole.
There are usually separate criteria governing media aimed towards children and young people.
The New Zealand Media Council website offers a complaints service for any article published in a newspaper that is not an advertisement.
The Human Rights Commission will uphold complaints where discrimination or bias has been shown in media reporting.