The public relations element of Megamarketing focuses primarily on businesses familiarizing themselves with the surrounding community, prior to actually entering a desired market.
Marketers who choose to pursue these foreign environments must also look to appease the general public, as they can have a significant impact on the continuing profitability of their businesses.
One important element comprising the general public involves the local media, as they can heavily influence the perception associated with newly emerging companies.
Furthermore, this particular aspect of Megamarketing examines the means by which marketers go about incentivizing third parties, such as government organizations, in order to circumvent entry barriers.
Additionally, Megamarketing success can be attained through acquiring employees with the correct skill sets; likewise, having a desirable mix of resources on hand at the companies disposal.