Originally a development of Melvin Simon & Associates (now Simon Property Group), the groundwork for Sheboygan County's first and only enclosed mall was laid in August 1968 with the construction of its first store, large 160,000-square-foot (15,000 m2), two-story J.C. Penney with an auto center as an out-parcel; when J.C. Penney ceased operation auto centers, Firestone assumed operation of the facility.

Although the mall maintained its official address on Kohler Memorial Drive (WI 23), by the end of the 70's it had lost direct access to that road when it was converted to a freeway in order to interchange with Interstate 43 to the west.

This would influence the mall's decline later, as the convenient access from the busy Kohler Memorial Drive was removed, forcing traffic onto surrounding surface roads.

This included Taylor Drive, which upon its 1985 extension south, along with the relocation of WI 28 from Indiana Avenue (which being next to the Sheboygan River, had little development opportunity around wetlands) to Washington Avenue (with plenty of vacant land), became the new major retail corridor in the city and allowed retail competition to the south where previously only marshland, forest and farm fields had existed.

In 2001, J.C. Penney left the mall, with Hobby Lobby taking the first floor space and removing the building's existing escalator.

The mall's center court was eventually converted to a children's play area in order to give some use to what was formerly a large public space with food options.

[5] Prior to the auction, the mall was owned by a group of 17 New York-based limited liability companies and had been in foreclosure since 2009, after falling rental rates and a lack of new tenants left owners owing far more on the property than its value.

The four existing stores remaining in the Kohl's forecourt will be retained in the new Meijer development, while Firestone has already relocated into a new building on the city's south side near the Washington Square shopping center.

The center court and north wings were demolished on October 11, the former Penney's building was leveled shortly thereafter and most demolition finished by mid-December.