The mall originally had six stores: Krambo Supermarkets (renamed Kroger), House of Camera & Cards, Badger Paint & Hardware, Donald's, Hamilton Bakery and Eddie's Self-Service Liquor.

[5] Foot traffic started to decrease when Northland Mall on the north side of Appleton completed a major expansion.

Buying out the mall, it started to re-tenant a third time, removing all the national chains that were left, and refocusing on local tenants that were more family-oriented in nature.

The former Kohl's building was split between an indoor skateboarding park, and a gathering place for teens, where local bands played on weekends.

This venture would have created the nation's first functioning "youth mall" had it taken off, but it was bogged down by the high costs for heating and cooling the nearly 50-year-old structure, and remodeling was far beyond their financial reach.

[4][5] Youth Futures sold the mall on March 30, 2006 to "VF Partners", a partnership between Commercial Horizons, Rollie Winter and Associates, and Bomier, for $2.3 million.

[1] Because the former Kohl's Food Stores building, the Chase Bank, and the Marcus Cinemas, were still new enough and structurally sound, they weren't torn down.

[12] In late August 2015, Marcus Theaters announced the Valley Value Cinema would close soon and it played its final movie on Monday September 7, 2015.