[7][8] Those involved with the social media campaign, including WASH Advocates, Girls' Globe and Ruby Cup, were encouraged by the positive feedback for the "May #MENSTRAVAGANZA" and they decided to create a global awareness day for menstruation.

[8] On 28 May 2014, many people around the world celebrated Menstrual Hygiene Day for the first time with rallies, exhibitions, movie screenings, workshops and speeches.

[11] The campaign by WaterAid, released in time for Menstrual Hygiene Awareness Day, created videos "spoof ads" where men are proud of having their periods and used "Manpons" instead of tampons.

[4] Menstrual hygiene day is meant to serve as a platform to bring together individuals, organizations, social businesses and the media to create a united and strong voice for women and girls.

[14][15] The objectives of MHD include:[16][8] Menstrual Hygiene Day makes audible and visible a growing movement that promotes body literacy and autonomy, as well as gender equality.

[7] For partners working in developing countries, the day is not only an opportunity to raise awareness, but also to strengthen government accountability related to MHM issues.