[9] Merge Mansion's advertising campaigns have received notable attention on the internet from famous YouTube content creators, such as Danny Gonzalez[10] and MatPat.

[11] A series of live-action advertisements were created, hiring Kathy Bates as the actor for Grandma Ursula[12] and Grace Rex as Maddie.

In the ad, Pascal plays detective Tim Rockford, who's trying to capture a mysterious grandmother who is insinuated to have committed a murderous crime.

[20] Despite this criticism, Merge Mansion's campaign is ongoing on most social media platforms including YouTube, TikTok and Instagram.

[21] In 2023, a series of advertisements created in collaboration with Reaktor featured Chilean actor Pedro Pascal to promote a new game update.

[22] In an interview, Pascal stated that filming the ads was a "real fantasy fulfilment, in terms of getting to immerse yourself into an experience, especially if you love mystery.