Although most notably releasing football stickers in particularly for the Premier League and Serie A, they also designed collections around television shows and other points of interest.

In 2014 the Merlin brand returned to the Premier League sticker collections until Panini was awarded the contract in 2019.

Today the Merlin brand is used by Topps as a retro range designed around its UEFA Champions League trading cards.

Merlin grew very quickly to become a major player in the European market for collectable stickers and cards.

In this period, as well as producing BattleCards in 1993, the company produced other best selling sticker and card collections including The Magic of Beano, Nintendo, World Wrestling Entertainment Superstars, Gladiators, Street Fighter II, Jurassic Park, Batman, and Power Rangers.

[3] The Premier League was founded in 1992, but the only sticker album to feature the 1992–93 season was Panini's "Football 93" that wasn't an official product.

[4] Merlin's Premier League 94 was the debut collection with Manchester United's Ryan Giggs and Arsenal's Paul Merson chosen as the players featured on the album cover.

debuted at Gen Con 1993 (exactly same time as Magic: The Gathering saw public release) and was marketed as a trading card game.

[12] In 2021, the "Searching for Shineys" podcast launched in which the presenters attempted to track down and interview players who featured in Merlin's Premier League 97 sticker album.

[19] In 2013, a man from Portsmouth found his old 'Premier League 96' album in his attic and realised he hadn't completed it like he thought.

It took him six months to locate and travel and visit each player they were Keith Curle, Stuart Ripley, Scott Minto, Gary Penrice, Lars Bohinen and Philippe Albert.