[1] Beginning in 1969, Cramer spent ten seasons Alaskan king crab fishing, earning and saving money which he later used to purchase his first home and found Pacific Trading Cards.
[1] There was a warehouse factory across the street that began producing trading cards for the Triple-A Pacific Coast League.
[1][2] Pacific was the first company to begin making plastic sheets to put trading cards in binders.
[6] Pacific released sets of non-sports trading cards for I Love Lucy[2] and the 30th anniversary of The Andy Griffith Show.
[7] In 1993, Pacific finally received its first Major League Baseball license and began producing MLB cards in the Spanish language.
[9][3] While Cramer was in Northern California for the annual East-West Shrine Bowl, he shot dozens of photos of Brady, who was a quarterback at Michigan at the time.
[1] Many people thought that releasing a card featuring a corked bat was a publicity stunt, but employees from Pacific claim that is not the case.
[2] When the 2004–05 NHL lockout started, Cramer decided to retire and sold Pacific Trading Cards to Playoff.
[1][9] Playoff was later sold to Panini Group, which continued Pacific's Prism line under the slightly altered name "Prizm".
[1] Cramer began writing the book a few years prior, after he was diagnosed with a rare form of lymphoma, intending to document his life for his children and grandchildren.