After high school, Mesa wore many hats behind the curtains of the old Cricket Theater in Northeast Minneapolis.
During that time in the late 1980s and early 1990s, Mesa also worked briefly as a marketing consultant for the Old West-themed park Mission Creek in northern Minnesota.
She lived with her husband, Donald Hoeft, and their son in Pine City, Minnesota, until her death on September 6, 2009 from an apparent heart attack at the age of 52.
Kincaid worked in the 1970s and early 1980s at numerous stations including KQRS-FM, WCCO-FM (now KMNB) and KSTP-FM but is best remembered as "Cheetah" or "The Fox that Rocks" on U100, which later became KDWB-FM.
She was a pioneer in a male-dominated industry and is known for her sparkling on-air presence and, on a more personal level, her deep compassion and sacrifice for those she cared about.