Metlink was the marketing body and umbrella brand for public train, tram and bus transport operators in Melbourne, Australia.

[2] In 2003, the Victorian Government and operators joined forces to create ‘Metlink’ which provided a single identity for Melbourne's public transport system.

It published timetables, maps and guides, operated a multi-modal website, provided a journey planner, call centre, market research and data collection.

Following changes to the privatisation of Melbourne's public transport system in April 2004, the Metlink brand was transferred to a new company, Metlink Victoria Pty Ltd, the role of which was also to perform several minor functions previously performed by the State Government and the franchise operators.

In mid-2005 Connex launched another independent print and television advertising campaign, this time focusing on its safety initiatives, and featuring Humpty Dumpty.

In 2006, Connex launched a TV campaign Don't Hold Others Back focusing on encouraging courtesy on the Melbourne Rail Network.

[8] Victoria's regional bus and rail services were brought under an associated brand to Metlink called Viclink.

In addition, the act establishes VicTrack which owns the public rail network and associated infrastructure.