MetroMoves was a 2002 proposal by the Southwest Ohio Regional Transit Authority (SORTA) to expand and improve public transportation in the greater Cincinnati metropolitan area.

They argued that light rail is not workable over the long run, that highway systems are the lifeline of most businesses in the region and in the country, and that a study showed MetroMoves would have an insignificant effect on traffic congestion.

[12] Others opposed MetroMoves because they didn't like the price tag, thought construction would disrupt neighborhoods, or they simply favored other transit options.

[14] During this time both sides participated in numerous public debates, where both reiterated the same arguments and accused each other of distorting the same set of facts to their advantage.

[16] There was a chance the project could bypass this by putting MetroMoves back on the ballot in the spring, but the CEO of Metro said, "there is nothing that leads me to believe today that things will change significantly in the public's mind over the next four to five months.

"[16] In 2003 the Ohio Elections Commission found ALERT guilty of using a false statement in an anti-MetroMoves television ad that ran during the 2002 fall campaign.

[8] The regional rail plan was developed by SORTA, OKI, the Transit Authority of Northern Kentucky (TANK), and Hamilton County.