In contrast with McDonald's, Metro uses cheaper, locally supplied ingredients, which can allow their products to sell for lower prices.

[1] Due to this situation, the managing director of Lyst Hr., Magnus Ogmundsson, who managed the franchising of McDonald's in Iceland, decided that it was not worth raising the price of their products in order to compete with other restaurants which used locally-sourced ingredients.

[1] When the closure was announced on 26 October 2009, many concerned customers rushed to have the last-minute opportunity to have a meal at McDonald's.

This caused the sales of McDonald's to spike, where more than 10,000 burgers were sold in a day, and shortages of staff to handle the large number of customers.

[5] The last order for a McDonald's burger and french fries was sold to an individual who offered to donate these foods to National Museum of Iceland.

The gifts were rejected by the museum curator[7] and were later transferred to one of the hostels in South Iceland for exhibition.

[8] After the closure, Lyst Hr., reopened all former McDonald's branches in Iceland under the new brand, Metro, on 1 November 2009.

[11][16][17] Metro's flagship product, Heimsborgari, is a hamburger that is equivalent to the McDonald's Big Mac.

In addition, Metro shows customers the calories of all food items offered.

[21] In addition, due to the company's ability to decide the pricing for the products, as well as offering healthier food choices to health-conscious customers, Metro's business has been slightly improved.