Patent filings showed "Fun and Tasty" and "The Same One" as some of the possible brand names for the firm taking over McDonald's in Russia.

[21] On 8 July 2022, RBK reported citing the company's press service that some restaurants would stop selling French fries and potato dishes due to a poor harvest the previous year, possibly until fall.

[27][28][29] In early April 2023, KSB Victory Restaurants (Russian: КСБ Виктори Рестораны, IPA: [ˌkaɛzˈbɛ vʲɪkˈtorʲɪ rʲɪstɐˈranɨ]), operators of McDonald's in the country, filed an application for registration of the name and trademark "Mak.by".

[37][38] At the initial stage of the opening, the restaurants did not carry every menu item that they had originally planned for due to supply chain issues and packaging logistics.

According to the quality manager Alexander Merkulov, the dishes contain the same ingredients and are made with the same equipment as when McDonald's operated the restaurants, but are served with different packaging.

[43] As of November 2023, the chain serves the following items (the McDonald's items they replace are in parentheses):[44] Since the opening of the restaurant chain, many users of the social networks VKontakte and Twitter didn't like the name "Tasty - and that's it", some users reported that the variant of the name "Uncle Vanya" was not so bad.

They just shortened it, or, to say more precisely, officially instated it.According to the marketeer, the old name "McDonald's" will soon disappear from the lexicon of the Russian consumers, and, to not pronounce the long phrase, clients of the chain will make up their own.

On 13 June, various messages appeared claiming that the logo of Vkusno i tochka is a lazy alteration of a Portuguese pet food brand "Matosmix".

[49][50] In July 2022, some restaurants of the chain said they would temporarily stop serving fries due to a shortage of the correct potato variety.