Mettoy (an abbreviation of "Metal Toy") was a British manufacturing company founded in 1933 by German émigré Philip Ullmann, who was later joined by South African-born German Arthur Katz who had previously worked for Ullmann at his toy company Tipp and Co of Nuremberg.

[2] During the Second World War the factory manufactured not only munitions but also a cooking stove for troops posted in tropical jungle environments.

Although not a commercial success in the UK, it was developed into Aurora Model Motoring in the United States and became a market leader.

In the early 1980s the director of Mettoy noticed that many children were becoming more interested in home computers than traditional toys.

Mettoy started the Dragon Data branch of its firm to manufacture computers for children.