[1] He was one of the founders of the San Francisco Bay Area postmodern movement in graphic design, that later became known as the "Pacific Wave".
[4] Followed by one year of study of Advertising at School of Visual Arts (SVA) and then study at ArtCenter College of Design, the latter was where he received his degree in Graphic Design.
[4] In the early 1980s a few San Francisco–based designers were nicknamed “The Michaels” because they all had the same name (Schwab, alongside Mabry, Cronan, Manwaring, Vanderbyl), and later they were known as the "Pacific Wave" according to historian Steven Heller.
[5][6][7][2] Some of Schwab's more popular works were logos designed for the Golden Gate National Parks Conservancy, produced during the 1990s.
[8] His clients have include Nike, Wells Fargo, Amtrak, Pebble Beach, Muhammad Ali, Robert Redford, and others.