[1] He currently serves as General Motors' Vice President of Global Design, a position he has held since 2016.
Simcoe received an Associate Diploma of Art Industrial Design from the Royal Melbourne Institute of Technology.
In 1995, he became director of Design for GM Asia Pacific, overlooking collaborative projects with Daewoo, Suzuki, Fuji Heavy Industries and Isuzu.
[2] Following Ed Welburn's announcement on April 8, 2016, that he would retire after 44 years at General Motors, Simcoe received the position of Vice President of Global Design, effective July 1, 2016.
[3] He was Vice President of Design for General Motors from 1986 to 1992, one of seven to have held the position, including Harley Earl, Bill Mitchell, Irv Rybicki, Chuck Jordan, Wayne Cherry and Ed Welburn.