In October 2017, Buick made Avenir a premium top-of-the-line sub-brand, similar to GMC’s Denali and Chevrolet’s Signature series.

The Buick LaCrosse and Enclave were the first vehicles to receive this upgrade for the 2018 model year.

[2][3] The Avenir was unveiled at the 2015 North American International Auto Show as a prototypical concept study on the future of the Buick brand.

[5] Though the vehicle is a concept, it is widely speculated that Buick will launch a production version as GM has stated that Buick will receive an Omega platform sedan derivative and market conditions, especially in the Chinese market are optimum for such a vehicle.

[7] In October 2017, Buick made Avenir a premium top-of-the-line sub-brand, similar to GMC’s Denali and Chevrolet’s Signature series.