Michael Tchong is an American entrepreneur and writer, best known for his startups MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST.

"[3] In 1992, Tchong founded Atelier Systems, which developed a new concept in contact management, called Hello.

In January 1998 it was acquired by Imagine Media, whose CEO was Chris Anderson (entrepreneur), the founder of TED Talks.

[9] In January 1999, Imagine Media spun off Tchong's Internet marketing newsletter as ICONOCAST Inc., while retaining a minority interest.

[13] Tchong has been quoted in publications including Adweek,[14] Business Week,[15] The New York Times,[16] San Jose Mercury News,[17] Tampa Bay Times,[18] and USA Today,[19] and has been featured on BBC News.