[3] There he pursued research on social and cultural change in Melanesia, focusing on the introduction of print and print-based practices like mapping and census-taking in the remote Mountain Ok region of Papua New Guinea where he lived for a total of 18 months from 1999-2003.

Also as a consequence of this trip, Wesch has gained some command of the Tok Pisin language, a primary lingua franca of Papua New Guinea.

Coinciding with the launch of this group, Wesch created a short video, "The Machine is Us/ing Us"[4] released on YouTube on January 31, 2007.

[9] Wesch's videos are part of his broader efforts to pursue the possibilities of digital media to extend and transform the way ethnographies are presented.

[11][6] He is known for using digital technology in class assignments[12] and has also emphasized "It doesn't matter what method you use if you do not first focus on one intangible factor: the bond between professor and student.