Context collapse

In his book No Sense of Place (1985), Meyrowitz first applied the concept to media like television and the radio.

[5] Michael Wesch used the term context collapse in his 2008 lecture "An Anthropological Introduction to YouTube.

boyd is credited with coining the term "collapsed contexts" in the early 2000s in reference to social media sites like Myspace and Friendster.

[7][4][8] The concept of context collapse has become much more prominent with the rise of social media because many of these platforms, like Twitter, restrict users from specifically identifying and determining their audience.

An example of context collusion offline may be a wedding where different social circles are purposefully combined.