[3] His research inspired a cover of The Economist,[4] a 2014 theatre play "Privacy", multiple TED talks, a video game, and was discussed in thousands of books, press articles, podcasts, and documentaries.

[6] In 2013, Michal Kosinski and David Stillwell published a paper entitled "Private Traits and Attributes Are Predictable from Digital Records of Human Behavior".

[7] Kosinski and his co-authors claimed that by studying someone's Facebook Likes, one could figure out personal traits and sensitive attributes they may not want to share, from sexual and political orientation to mental health.

Kosinski and Stillwell would improve their prediction methods and publish a paper that claimed that using Facebook Likes alone, a researcher could know someone better than their close friends or life partner.

In 2017, Kosinski co-published a paper showing that modern artificial intelligence can predict someone's sexual orientation based on facial images.