[1] Working as the creative eye for important clients, Tcherevkoff has created a dress made from toothbrushes for Johnson & Johnson, a massive "sensorium" where visitors could experience fragrance visually for Firmenich, morphed a salad spinner into an amusement park ride for Bed Bath and Beyond.
From collaborating with the world's greatest creatives to successfully launching his own publishing and global licensing initiatives, Tcherevkoff's photography fuses imaging, digital illustration, sculpture and pure art with experience and talent.
[citation needed] Born and educated in Paris, Tcherevkoff came to America to visit his sister, who was a fashion model, and decided to stay.
[citation needed] With a signature style that defined shapes and bold color, he played with perspective through in-camera effects and outside camera rigging.
The recipient of over 25 international awards for creative imagery, Tcherevkoff has had many gallery and museum exhibitions worldwide.