Founded in 1986,[2] the magazine publishes region-specific information and inspiration, focusing on travel and events, food and dining, and home and garden, as well as other editorial content categories.

[1] Headquartered in Des Moines, Iowa, Midwest Living magazine is published quarterly[3] and reaches 4.1 million readers, primarily in the 12 Heartland states (Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin).

[2] Kylee Krizmanic is the editorial content director of Midwest Living.

Trevor Meers was editor-in-chief of Midwest Living until March 2019.

These franchises each included a public television special and series, book by Globe Pequot (a division of Morris Communications) and special magazine issue.