The Balance is an American website focused on simplifying personal finance topics and news.

[6] The site is written with a tone designed to appeal to millennials and younger generations, though it covers financial topics that are relevant to readers of all ages.

[6] It was created to serve what CEO Neil Vogel referred to as an underserved market: the average consumer.

[8] Its general manager, Lauren Silbert, was named a winner of the 2019 Top Women in Media by Folio magazine and a 2020 HERo Future Female Leader by Yahoo!

[11] As of August 2020, The Balance was ranked #2 of financial news sites and reached 19 million unique US viewers.