Bouwman made her name as the host of the first large fund-raising programme on Dutch TV, Open Het Dorp.

In this show viewers were asked to donate money for charity, in order to open a special village for people with a handicap.

[1] Bouwman developed and hosted Eén van de acht [nl], known in the UK as The Generation Game.

She hosted numerous talk shows, as well as the Dutch version of This Is Your Life known as In de hoofdrol [nl].

Bouwman definitively ended her career in 1993 due to health restrictions, and was invested as a Knight of the Order of Orange-Nassau.