The first phase of the campaign consisted of placing Tiger trucks accepting donations around LSU's campus during home football games.
In addition, collection boxes were placed at all concession stands in Tiger Stadium and at the Pete Maravich Assembly Center during basketball season.
Student organizations as well as the Tiger Athletic Foundation's (TAF) Collegiate Club joined forces to actively raise funds for the campaign.
A committee headed by the wife of former LSU Chancellor, DeLaine Emmert and Bill Hulsey was formed to seek additional sponsors for the project.
The habitat (situated between Tiger Stadium and the Pete Maravich Assembly Center) features state-of-the-art technologies and includes among its amenities lush plantings, a waterfall, a flowing stream that empties into a wading pond, and rocky plateaus.