He is best known for directing commercials for Adidas, Nike, and Oakley with athletes including Patrick Mahomes, Leo Messi, and Russell Westbrook.

[1][2] Lim was born in Tawau, Malaysia,[3] and was raised in Seattle, Washington, where he attended Garfield High School.

[4] After completing his education at Pomona College in Claremont, California, he developed his photography and filmmaking work while living in New York, Paris, and Tokyo.

In 2017, Lim co-founded photography and filmmaking collaborative Cardboard Projects to create visual content for multiple brands.

Lim has filmed many celebrities and professional athletes, including Jay-Z, Michael Jordan, Leo Messi, Russell Westbrook, Patrick Mahomes, Diplo, Lil Wayne, Wiz Khalifa, Anthony Davis, Paul Pogba, Kevin Jorgeson, Joel Embiid, Von Miller, JuJu Smith-Schuster, and Nina Williams.