The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989.

Products manufactured and commercialized by Champion include casual wear clothing (t-shirts, hoodies, sweatpants, leggings, shorts, jackets, undergarment), footwear (sandals, sneakers, socks), and accessories (bags, hats, collectibles).

Soon after, Champion products were adopted by the US Military Academy to be used during training exercises and physical education classes.

In 2001, Notre Dame signed a five-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years.

[14] The following is a list of some of them: Replica jersey uniforms made by Champion in the licensed sports business: