[1] Milk Makeup was launched in February 2016[2] and was founded in New York City by Milk Studios co-founder Mazdack Rassi, fashion editor, and entertainment reporter Zanna Roberts Rassi, creative director Georgie Greville and product developer Dianna Ruth.

[5] In addition to Sephora and the brand’s own website, Milk Makeup is currently sold at Cult Beauty,[6] Space NK,[7] and Amazon.

In 2023, they partnered with Reebok[9] on a limited edition line of sneakers, and with Awake NY on a range of self-care essentials.

[19][20] In March 2021, the company announced that they would donate 1% of all annual sales from their website to The Center, their longtime LGBTQIA+ advocacy partner in New York.

They have also been noted for their 2021 partnership with the Fashion Scholarship Fund to support Black scholars and students of color.