[1] It is billed as "the largest two-day event in Wisconsin", with an attendance of almost 1,000,000 people in 2012.

In 2004, TCF Financial Corporation joined as the title sponsor and the Milwaukee Air & Water Show staged its first event at Veterans Park.

In 2005, the Navy's Blue Angels returned to Milwaukee after six years and in 2006, the Air Force's Thunderbirds performed.

[2] The show featured many of the aviation industry's top acrobatic performers, including the U.S. Army's Golden Knights parachuting team and the Red Baron Pizza stunt flying team.

ICAS is now the leading support organization for the air show industry.