The company provided outsourced customer life cycle, marketing, finance and accounting, procurement, and information technology services.

[citation needed] The company began as a temporary employment agency, before becoming a contact center business in 1999, supporting the American and Canadian automotive industries.

[4] In 2009, Aditya Birla Minacs opened operations centers in Vadodara (Baroda), Aurangabad, Chennai, Kolkata and Ranchi in India, to offer outsourcing services to domestic Indian clients.

[citation needed] In March 2010, Aditya Birla Minacs announced the acquisition of London-based Compass BPO, seeking to acquire a significant finance and accounting outsourcing capability.

[8] Minacs partnered with global corporations in the manufacturing, retail, telecommunication, technology, media and entertainment, banking, insurance, healthcare and public sector.