[citation needed] On 1 November 2012, the MCYS was restructured and became the Ministry of Social and Family Development (MSF).
MCYS has produced various campaigns to address issues such as filial piety to parents and the falling birthrate.
Its three-minute short film promoting filial piety, in using more subtle and indirect artistic techniques compared to previous decades' campaigns, found local critical success and won MediaCorp's Viewer's Choice gold award and caused the page "Filial Piety" to receive over 40,000 likes on Facebook.
It wishes to promote integration of people with disabilities into wider society, and prevent "youths-at-risk" from falling into juvenile delinquency.
The Ministry was previously led by the Minister for Community Development, Youth and Sports, who was appointed as part of the Cabinet of Singapore.