[1] The company also manufactures dressings, sauces and dips for a number of different restaurants and institutions, including Hooters.
[citation needed] Naturally Fresh was founded in 1966 as Eastern Foods by Robert H. Brooks, the founder of Hooters of America, to sell non-dairy creamer to the airline industry.
After Robert's death in 2006, Coby gained a controlling, but not majority, interest in Hooters and Naturally Fresh, Inc.
[5][6] On February 14, 2010 Coby appeared on an episode of the CBS reality TV show Undercover Boss.
On Day 5 he worked in the Naturally Fresh factory in Atlanta where he was told point blank by one of the employees that the company had gone downhill since his father died.