Together with Vuk Drašković and Vojislav Šešelj, Jović founded the Serbian National Renewal (SNO) in 1989.

[1] However, the trio soon found themselves at political crossroads and their party disintegrated into three pieces by 1990.

[1][3][4] The unpopularity of the Jović's nationalist agenda was most markedly shown in Vojvodina, his home province.

[citation needed] In 1996, the SNO was merged into the Serb Democratic Party.

He was a volunteer soldier in the Bosnian War, where he was the leader of the White Eagles[5][6][7][8] and called for "A Christian, Orthodox Serbia with no Muslims and no unbelievers".