Misfit, Inc. was a Redwood City, California-based[1] consumer electronics company founded on 14 October 2011 by Sonny Vu, Sridhar Iyengar and John Sculley.

[3][4][5] Misfit's wearable activity trackers and count sleep, calories, and basic steps that can be synced to a mobile app on a compatible smartphone.

[6][7][8] Vu and Iyengar previously co-founded AgaMatrix, a company that made the iBGStar, the first FDA approved Smartphone medical device.

[14] The Series B funding round was headed by Li Ka-shing's Horizons Ventures and joined by Translink Capital and The Coca-Cola Company.

[17] In April 2015, the company launched the Misfit 2.0 app update which included integrations of other applications such as Spotify and Yo, and the ability to sync with home automation products like Beddit.

Following the acquisition, Misfit announced the release of Ray, a jewelry-like activity tracker,[20] and Specter Bluetooth earbuds—the company's first headphones product.

[23] After Victoria’s Secret launched its VS Sport line, the women’s clothing and lingerie company partnered with Misfit to produce a VS-inspired pink Shine.

Shine is about the size of two quarters and can be worn in a variety of ways, including a wristband, necklace or attached to clothing via a magnetic clip.

The second generation device is thinner than its predecessor, has a different type of lights on its face, and adds the ability to configure vibrating alarms and notifications, but otherwise maintains the same features and battery life.

The Flash is a lower-priced and more casual wearable compared to the Shine, but has similar capabilities such as tracking steps, sleep, cycling and calories burned.

[35][36] In July 2015, Misfit launched the Link, a squeezable clicker, with activity tracking features making it similar to the Flash without a wristband.

Marketed as a hybrid smartwatch, it features a mechanical analog watch face together with Misfit's typical suite of step, activity, sleep tracking and Smart Button capabilities.

The hour and minute hands can also be prompted to serve as a progress indicator towards the user's daily activity goals, and they can move to predetermined locations when vibration alerts occur to provide additional detail about the notification.

Unlike the Phase, the Command has a separate mechanical dial (instead of the notification slot) which normally displays the user's current activity progress, and can also help identify vibration alerts.

[41] The Bolt Smart Bulbs also function as alarm clocks that can be connected to Misfit’s sleep-monitoring devices such as Shine, Flash or Beddit.

[42] Misfit Home includes a mobile app for iOS and Android operating systems as well as additional smart-home capabilities such as wireless controls for lights, locks and thermostats.