Miss Brazil

The competition has gone through several incarnations throughout its history, while its main purpose has been to select the Brazilian representative for the Miss Universe pageant.

From 2020-2023, the pageant has been owned by Brazilian businessman Winston Ling, while Marthina Brandt has served as its national director.

Martha Rocha ultimately won the title, and is thus considered the first formal Miss Brazil winner.

[5] In 1973, the organizers of Miss Brazil opted to move the pageant from Ginásio do Maracanãzinho in Rio de Janeiro, where it had traditionally been held, to Nilson Nelson Gymnasium in Brasília.

Following the bankruptcy of Rede Tupi in 1980, Miss Brazil was transferred to Sistema Brasileiro de Televisão (SBT) and its owner Silvio Santos.

During this period, Marlene Brito was hired by SBT as the new national director of Miss Brazil, tasked with overseeing day-to-day operations and the preparation of contestants.

In 2000, Brazilian event planning company Gaeta Promoções e Eventos took over the duties of organizing Miss Brazil, through a deal that saw the competition broadcast through the CNT Rio de Janeiro local station.

[9][10] In October 2019, Natália Guimarães confirmed that she had news regarding the future of Miss Brazil, and that fans should expect a "new era" for the competition.

[15][16] In November 2020, Marthina Brandt, a former Miss Brazil winner, was hired as the national director of the newly created competition.

Some choose to organize a number of local contests corresponding to cities or municipalities within the state, while others use closed casting processes.