Miss Charm is an international beauty pageant based in Vietnam with the mission of promoting culture, tourism and educational activities.

[2][3][4] The current Miss Charm is Rashmita Rasindran from Malaysia, who was crowned on 21 December 2024 at Nguyen Du Stadium in Ho Chi Minh City, Vietnam.

On this occasion, the name of the contest was officially shortened to just "Miss Charm" and the prize for the winner of the first edition was revealed to be $100,000.

The official crown of Miss Charm was made by Mexican jewelry designer, Ricardo Patraca, at an estimated cost of US$150,000.

The crown stands out in white and red tones, set with more than 6,000 precious stones, symbolizing love, emotion, courage and passion.