[1] The pageant focuses mainly on promoting environmental causes and winners are chosen equally on their physical attributes as well as their understanding and knowledge of the issues affecting the Earth.
[2] Ecuador's representatives to Miss Earth, an annual international beauty pageant promoting environmental awareness, are elected and organized by Diosas Escuela de Misses under the directorship of Jose Hidalgo.
Viktoria Shchukina from Russia took over the title as Miss Air 2010.
[9][10] Finally Ecuador won its first Miss Earth title the following year, in the person of Olga Alava.
In February 2018, Katherine Espin, who won the second Miss Earth crown for Ecuador was appointed as the National Director of Miss Earth Ecuador Organization.