The show, presented by Gok Wan and Myleene Klass, was conceived as a radical "reality" take on beauty pageants.
[1] In the first episode, hundreds of remaining applicants were whittled down to just twelve finalists, by a panel of judges composed of fashion stylist Gok Wan, musician Myleene Klass, magazine editor James Brown, journalist Kathryn Flett and musician, actress and TV presenter Mica Paris.
In subsequent episodes, various issues were explored such as body image, plastic surgery, self-esteem, modern versus Renaissance and earlier notions of beauty, eating disorders, over-reliance on makeup, the fashion industry.
Meanwhile, the programme also progressed as a pageant, eliminating contestants in typical reality TV style, down to five finalists.
Despite its name, the show only features brief nudity (mostly bare breasts), and should not be confused with nude pageants, such as Miss Exotic World.