In 2013, developed by new organization of Miss World Switzerland, Veeranda Aeberli is a National Director of Miss World Switzerland and She organized a National pageant in 2013 "Miss World Switzerland " The return of Switzerland to Miss World.
The pageant focused to organize the official pageant for Miss World who focused in the mission BEAUTY WITH A PURPOSE.
Since that year, Miss World Switzerland became the national franchise holder of Miss World in Switzerland.
On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent.
Before, the winner was selected or handpicked in another local pageant in the country.