The term derives from two roots: mitateru (見立る, "to liken one thing to another")[a] and e (絵, "picture").
Haiku poets revived the technique during the Edo period (1603–1868), from which it spread to the other arts of the era.
[1] Such works typically employ allusions, puns, and incongruities, and frequently recall classical artworks.
[2] In the context of ukiyo-e, mitate-e is often translated into English as "parody picture".
Those works today called mitate-e used different labels at the time, such as fūryū (風流, "elegant" or "fashionable")[3] which appeared frequently in the 18th century on works by Okumura Masanobu (1686–1764) and Suzuki Harunobu (1725–1770).