It derives its name from the Japanese slang word for mobile games.

[1][2] On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA.

[citation needed] On August 9, 2018, the English website was reportedly shut down for unknown reasons.

[citation needed] The service was described as highly successful in academic research.

[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.