The next week, Young announced that the company, co-founded by Bob Stevenson, Alan Yu and Joe Keene, would be named "ngmoco" (short for "Next Generation Mobile Company"), and would focus on game publishing for the iPhone platform.

[3][4][5] It was also announced that the company had achieved funding from venture capitalist firm Kleiner Perkins Caufield & Byers (as part of the iFund), and that partner and former Chief Creative Officer of EA Bing Gordon had joined ngmoco's board of directors.

[6] In March 2009, ngmoco's games on the App Store had received over seven million installations.

The "Plus+ Publishing group" is headed up by former Sega of America and LucasArts executive Simon Jeffery.

[12] After this, ngmoco LLC became the regional headquarters for all Western subsidiaries of DeNA, including studios in Vancouver, Santiago de Chile, Stockholm and Amsterdam.