[5] MPC produced its first promotional models in 1965; the first product to appear under its own logo was a highly detailed 1/25-scale 1964 Corvette Sting Ray coupe kit featuring working front suspension, and including extra speed and customizing parts.

[5] For example, the 1967 MPC Plymouth Barracuda, originally made as a dealer promotional for Chrysler, was also marketed as a kit in an AMT box.

In the late 1970s, General Mills created a separate identity for its toy and hobby arm, CPG Products Corporation.

[9] From its inception, MPC offered original toolings of a wide variety of automobiles ranging from classic luxury cars of the 1920s and 1930s, to contemporary dragsters and funny cars, as well as conceptual customs and caricature models developed by well-known racers and customizers such as Dick Branstner (who had built the original full-size 'Color Me Gone' Dodge Truck dragster), George Barris (designer of the TV Batmobile), and Dean Jeffries (designer of the TV Monkeemobile).

Along with the production of pre-assembled promotional models, MPC released a regular series of current-model-year auto kits (annuals).

Examples are Hogan's Heroes Jeep, 'The Sweathogs Dream Machine' featuring John Travolta from Welcome Back Kotter, The Monkees GTO Monkeemobile and 'The Fonz Dreamrod' from Happy Days (a simple reworking of the Monkeemobile); Barnabas's Vampire Van from Dark Shadows, The Fall Guy Chevy pickup, John Milner's yellow Deuce Coupe from American Graffiti, the fiberglass sports car from Hardcastle and McCormick, several variations on Space 1999 vehicles, and the Knight 2000 Firebird from Knight Rider.

Kit makers Aurora, Industro-Motive Corporation (IMC), Pyro, Revell and Monogram had also appeared earlier than MPC, but did not enter the promotional business of pre-assembled models.

[14] Full-sized Pontiacs – LeMans and GTO models – were offered early on while MPC Firebirds, always a fairly popular seller, appeared throughout the entire decade.

In 1981, the downsized Chevy El Camino was a promotional and Corvettes continued to be offered in the early 1980s – appearing in their simple undecorated white boxes with end flaps labeled – until AMT/Ertl took over such contracts.

These MPC Corvettes were manufactured in large numbers and can be easily found in antique malls and flea markets – often for prices between five and fifteen dollars.

While MPC offered no original aircraft kits of its own, the company maintained a longstanding relationship with the British model maker Airfix.

MPC boxed some kits specifically for the Canadian market like the "RCMP" 1973 Chevrolet Mounty police car, the 1/20 scale McLaren, and the "Voodoo" Corvette.

The company made scale model kits of Schwinn "Sting-Ray" and other bicycles and action figure kits, like the Pirates of the Caribbean and The Haunted Mansion offerings (based on the original rides at Disneyland, and not directly related to the later recent movie series) and a Dungeons & Dragons scene.

Movie figures from Stephen Sommers' The Mummy trilogy, Alien, The Time Machine, Raiders of the Lost Ark and a series of 'Star Wars ships also appeared.

A unique Aurora-like set of horror figures were the cartoonish "Glo-Heads" of Dracula, Ape Man, the Mummy, and the Werewolf.

MPC also issued two kits based on Tom Medley's "Stroker McGurk" cartoon character: a hot-rodded surfboard and a Tall T, with a phone booth body mounted on a Model T chassis.