Modern Drunkard is a glossy color periodical humorously promoting the lifestyle of the "functional alcoholic".

[3] The magazine runs advertisements from bars in Denver, Minneapolis, Las Vegas and Philadelphia as well as companies selling drinking supplies.

The magazine frequently runs pieces arguing against MADD's positions, and in August 2004 had an editorial on the shrinking proof of a bottle of Jack Daniel's.

[2] Modern Drunkard's rebellious standard features a martini glass with an olive above two crossed swords.

[citation needed] It became an annual event, advertised as "The best time you’ll never remember" and "Say it loud, say it plowed".