Modern typography

This amalgam consists of the foundations and overall notions of Design Concept, Typeface, Objective, Model of Vision, and its significance among readers.

While it is it is mostly associated with the works of Jan Tschichold and Bauhaus typographers Herbert Bayer, László Moholy-Nagy, El Lissitzky and others – it is also encountered through word documents, maps, labels, and other forms related to digital use and is readable across different media.

"[1] Charles Kostelnick, an English professor at Iowa University, wrote an article addressing the transformation from pen to print.

Aiming to be legible, clear and authentic– both the reader and the text, in other words, the verbal and visual elements, simultaneously come together to help shape our understanding of whatever needs to be consumed.

"Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns – a most important element in legibility and easy reading.

For modernist designers, it is essential to give pure and direct expression to the contents of whatever is printed: "Just as in the works of technology and nature, 'form' must be created out of function.

[10] With the combination of typeface and typography, and in this case, in terms of modernity, modernists in general use these aspects to force clearer ideas upon viewers in expressive ways.

"The trend in modern typography is definitely toward simplicity and legibility, employing forms that comply with the natural inclination of the human eye to seek harmony and ease.

"[12] She denies artistic quality to the printed piece because in her opinion that would mean that its mission is the expression of the designer's self, and not fulfillment of its primary function – conveying the message.

Importantly enough, as designers control what is seen and incorporate delivery with design, sculpting an end product, Modern Typography similarly represents many aspects of print culture and general typography in encouraging some senses of noetic culture, situating utterance, and suggesting self-containment – what readers desire in simple comprehension and visual rhetoric.