Modlife was a company owned by musician Tom DeLonge that used a customizable software platform to monetize the numerous aspects of a creative artist's work.
The band's 1999 album, Enema of the State, had sold one million copies within two months of its release, but DeLonge explained in 2014: "Napster was just hitting and the epicenter of our fan base was suburbia where everyone had the newest Apple computer.
[4] DeLonge's initial intention was to use Modlife to launch the To The Stars concept, which was described in 2014 as a "transmedia" company that works in different media formats, including books, music and film.
[5] Following its inception, Modlife signed numerous prominent artists to its roster that, in 2014, includes Kanye West, Pearl Jam and Nine Inch Nails, as well as DeLonge's own musical projects, Blink-182 and Angels & Airwaves.
[2] After the launch of To The Stars was announced, DeLonge explained in a June 2014 interview that his new company was informed by the Modlife experience, and serves to fill a gap that became evident: